Leaders can Impact, Influence and Inspire via LinkedIn

Leaders can Impact, Influence and Inspire via LinkedIn

Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers. — Robin S. Sharma

Who came to mind when you read the above?

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Perhaps it was simply a comment or quote you heard recently that had a profound effect on you.

Either way, I’d love to know who inspires you.

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With over 530 million users in 200 countries and territories worldwide and a mission “to connect the world’s professionals to make them more productive and successful,” LinkedIn is prime real-estate for you to create an impact in other people’s lives.

To do this effectively you should commence by:

Optimizing Your Profile

As stated in my article: 6 Tips for An Effective LinkedIn Marketing Strategy, “Having an ★ ★ ★ All Star ★ ★ ★ profile does not mean your profile is fully optimized!”

When drafting you profile, the question you need to repeatedly ask yourself is: what impact does this have on my ideal client?

Developing your customer avatar – and writing specifically to them – is of vital importance! You can learn more about this by clicking here.

Don’t forget to include clear Calls To Action!

Ask yourself honestly: based upon the information I’ve provided, will they contact me?

Finally: make sure that your LinkedIn profile is in line with your company’s ethos.

It might seem obvious, but you’ll be surprised how many profiles I’ve come across that aren’t!

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Curate Content

Copyblogger states that:

content pages on LinkedIn receive seven times more views and have six times more engagement than job-related activities.

Tom Goodwin, Head of Innovation at Zenith USA has established a strong presence on LinkedIn.

With a solid contribution of 178 published articles, he now has over 446,000 followers.

Over the last year (2017), he has spoken at leading conferences and industry events around the world and spoken as a paid keynote speaker at private events.

Check out Tom’s influence here:

https://www.linkedin.com/in/dustin-mckissen-53007056/detail/recent-activity/posts/

Dustin McKissen, VP of Entrepreneurship & Marketing, Columnist and CNBC Contributor stated that being #6 on the list of Management and Corporate Culture Voices had a huge impact on his career and business.

According to Dustin, when you write, make it “real and original”. In 262 posts, he has

…admitted to, at various points in [his] life, being the following things: Homeless; A thief; Lazy; Unmotivated; A general f*ck up.

If that’s not real and original, I don’t know what is.

Please note:

I didn’t tell you to put all your business out there!

Dustin did!!

Whatever you decide, read some of his pieces for inspiration:

https://www.linkedin.com/in/dustin-mckissen-53007056/detail/recent-activity/

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Marketing and Lead Generation

Not all of us desire to accumulate hundreds of thousands of followers, but I highly advise you to utilize LinkedIn for marketing and lead generation purposes.

The platform enables you to conduct advanced searches, save leads, tag connections, make notes and prompts you when best to contact people.

And much more!

As such, you can use it to:

  • market your company’s products or services;
  • expand your business;
  • for fundraising purposes.

And much more!

As you build influence, nurture relationships, and/ or become known as an authority in your industry, don’t be surprised when people start approaching you with new opportunities:

  • as a speaker;
  • for consulting opportunities;
  • attempt to poach you for a new role…

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The bottom-line is this:

You no longer need a PR team of 20+ to make your voice heard.

LinkedIn has leveled the playing field!

It’s the perfect platform to attain your goals.

Whatever those are for you, developing a LinkedIn presence can enable you to attain them in record time.

In doing so, don’t forget to impact, influence and inspire.

#leadership #contentmarketing #profileoptimization #leadgeneration

#FEMxTalks

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Bio:

Femi Opaneye is the Founder & Chief Optimization Officer at LinkedinOptimization.com. We Use LinkedIn To Grow Your Client Base, Revenue & Brand. We optimize LinkedIn profiles; Company pages; and Showcase pages. We also implement lead generation and marketing strategies.

Contact Us: femi@linkedoptimization.com

Website: http://LinkedOptimization.com

Twitter: @LinkedOpt

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