Short Selling, Social Selling

Short Selling, Social Selling

☝Hands up if you don’t have some form of social media presence. ☝

[That’s what I thought!]

We all do.

Which is your favourite? Please comment below ✍ ✍ ✍

As a business owner: are you using it as a means to engage with clients and source new leads?

And If so, are you using it effectively?

Social selling is a lead-generation technique grounded in social media. It allows salespeople to directly interact with their prospects on various social media platforms. By challenging the norm of how sales “happens”, salespeople, customer service agents, and even marketers can now reach out to customers through their preferred social platforms. The success behind social selling rests in the bedrock of the community network and the trust that is built off the back of it.

To be clear, this does not translate to: spam everyone with 20% off until the end of the month offers!

That’s called being a bloody nuisance! ⛔

In some cases, it may serve as the entry point of your sales funnel, but increasingly the entire sales process is occurring via social media.

What are the demographics of your target market? What is your customer avatar?

A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.

Social networking reaches 75% of people who are connected to the internet, so it’s likely that most of the people you are selling to are on at least one platform.

Which works best for you?

In the B2B marketplace, LinkedIn reigns supreme!

We don’t just say this because we’re biased.

Three-fourths of B2B buyers are using social media to research their purchases with twice as many using LinkedIn as any other social network.

Before you rush to get started…

Make sure that your LinkedIn presence is optimized for maximum results.

We can help you with this.

And that you have developed a clear and succinct message to engage your target audience.

That too!

For many business owners, developing a social selling strategy can be frustrating and time-consuming, but it’s worth it:

64% of sales teams that use social selling hit quota, compared to 49% that don’t.

Whichever method you employ for building a marketing plan, we highly recommend that social selling be a robust component of it.

Hiring an expert to establish your strategy will shorten your learning curve immensely.

The Short Sell:

To be clear – particularly to those in finance – I’m not short on social selling! This is simply a short [case for] social selling.

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#linkedinmarketing #socialselling #marketingstrategy #shortselling #linkedintips


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Femi Opaneye is the Founder & Chief Optimization Officer at We Use LinkedIn To Grow Your Client Base, Revenue & Brand. We optimize LinkedIn profiles; Company pages; and Showcase pages. We also implement lead generation and marketing strategies.

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Twitter: @LinkedOpt

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