Our client was a Retail Commercial Real Estate Agent with Marcus & Millichap, selling large shopping centres. She worked with private investors, as well as commercial businesses that invested in retail space.
At the time, she had been working as an Agent for 15 years, earning $500k/ annum and her goal was to increase her income, as well as have more time-freedom.
Prior to working with us she hired freelancers from Eastern Europe, who didn’t understand the rules of engagement on Linkedin. After 6 weeks of working with them, her Linkedin account was banned.
The process to get her account reinstated took 2 months and during this period she had no access to any of her clients on the platform
We took a look at what was working – and wasn’t – for the sales staff and developed a new approach based upon the 4 pillars of our system. By focusing upon individual relationships, and devising a messaging strategy that would convert more of their ideal clients to book an appointment, they were able to take back control of their sales pipeline and reduce the unnecessary waste of their time and resources:
Because we understood that many retail deals are highly complex, we structured the strategy to ensure our client always had a full pipeline of sales opportunities to steepen her revenue curve so that she would be able to earn in years to come, even after we stopped working together.
LinkedxOptimization’s 4x-Quadrant Process enabled the client to generate US$86,000 in commission over a 4-month period, and develop a pipeline/ relationships with clients leading to future earnings
Our goal is always to ensure that our clients build relationships, so that long after we stop working together, their Linkedin account is an asset that can continue to earn an income for years to come.
We built relationships with multiple high networth individuals and accredited investors throughout the US that invested in real estate and were looking for competent brokers to work with.
Within the first month, we developed a relationship with an investor in San Gabriel with 40 units for sale (see below).